럭셔리 컨퍼런스 CNI Luxury Conference | ID Hospital | Plastic Surgery in Korea

good morning everyone and I am dr. sang-hoon bad oh by the hospital at the great honour for me to be here today with all of you in the Hound Butte withers as you know I'm a plastic surgeon when I was in residency I was a

local doctor then I have never dreamed up operating on 14 patients but now we operate on more than on 1,000 patients a year foreign patients coming from as many as 30 countries now I became original doctors and now in now I mean

cadenas international I finally became international doctor so now prosody is in everyday life do you know that in Korea pastilla is so common that you can the people walk around with better the faces wearing

masks and Brandi's like it's nothing maybe in America or in Europe people may think they were hurt but that in Korea how did this happen how did +30 become such a normal thing as soon as that changing face used to be

a magic in fairy tale that it became a legend in in Asian and literature's then it became a science and medicine in medieval ages now it is beauty this is a photo that went viral because plus surgery is to blame for making all the

Miss Korea contestants live a lie they really look alike you know do you think this is because your pluck surgery as a precision I don't agree we are not that smart then how did this happen here is a

well-known painting by Lubin's called the judgment of Paris three goddess Hera Aphrodite Athena stand before Paris and asks who is the most beautiful even in all times and among the cards beauty has been desired and competed since forever

but in reality that everyone can be born beautiful everyone is born with a different face someone is happy but others are not and also it build people will age in time that's why people do makeup and finally get Botox ebook even

plus surgery they are not satisfied with their faces so that they want to change them you know they get tattoos and piercings they dye their hair and body paintings they want to express themselves they do not want to accept

images that given to them by the society or by their parents and they want to define themselves Padian face born in fresh another no man's land anymore to beautify themselves or the stand out is such an natural thing and became so

feasible by science and medicine I'm a visit back now mentally accepted so trusted salary is in everyday life so second question let's plan surgery will be competing with luxury brands perhaps this is the question everyone in

this room is the most curious about our answer is yes these are luxury flex stores in Korea and Japan in in Ginza in the Moto Center in cheongdam-dong however there are also prognostic clinics in these buildings can you guess

which one of these buildings are priced Audrey buildings here they are and in the upper left corner as my hospital I the hospital this day's first surgery clinics are looking more like your luxury stores why

to appeal more and the competitive beauty market another example what would you do with $5,000 which buy a new luxury handbag for you on the goal line a plus instead designer watches or fish upon contouring surgeries it's the same

thing so potential luxury buyers potential my patients so it's competing these days cosmetics and play surgery is advertised in the same way so they are competing each other so you have seen the evidences the pluck surgery is

competing with the luxury brands however in some cases it's not in Asia there is a strain things that cannot be understood by the Western eyes the first a photo is required in your resume and they're usually Photoshop

professionally they pay money for Photoshop why you may be sued in Western countries for discrimination but the fact is employers want to know the physical appearance of the applicants under the funny story is that in the

Western countries they may ask why is she getting her nose done whereas in Asian countries they ask why isn't she getting on those done so this is this is how mandatory plus surgery is in Asian countries according to researches on

regions for plaque surgery beauty improvement at only 27 percent while physical psychological complex 34 percent better job opportunities 32 percent and peer pressure as 10% the region isn't just to become more pretty

when the patient comes for consultation they have their fair share obsess Therese about being bullied discriminated or ejected from their lovers and they started whipping so I always have a few parts ready in my

consultation room so it's not that that luxury brands luxury business most of them a young woman in their 20s and 30s the most popular social procedures eyelid surgeries and rhinoplasty

however in Asia fishermen control surgery is very common to become slimmer and softer let me see one show you one example this woman complains of strong jawline which may be even attractive to your eyes but this patient underwent

facial burns surgery now she has a slim soft and feminine jawline another patient with her in her forties at the leg of fat in the face so she had a tired strong images she underwent cheekbone reduction surgeries

you like it she now has a softer young appear okay so yeah I asked them what do you want not merely to look younger they want to change their life yesterday I heard a Chinese people

tribal for shopping not travel and shopping for ting patients travel for surgery they do not travel and surgery instead of staying at five starters they stay in the Residence Hotel and save the money and two more one more surgeries

instead usually the parents are paying for their like surgeries they the parents think it's their obligation to support their children's to go into the large job market so in summary in a very surgery of safety society young people

and their trainees and stories on the word peak surgery like fishermen surgeries looking for life changes these people are completely different from luxury buyers and press surgery is not competing with luxury in these patients

so the true guru surgery can be divided to the one to become more beautiful we call this now statistic click surgery you understand you re with that and then the tool to overcome complex and survive

in the society named survival + surgery the Bible in the hunger game so Nancy super surgery is competing with the luxury brands while the Bible plug surgery is now next topic is what do they want these

are photos brought by my patients he said make me like this I was very surprised can you all understand what he wants can I make it should I make it he seemed to want something that he in the real world however as I got to know his

background I finally understood what you want he was born by a French father and Chinese mother and was raised in China and Thailand he likes vintage games now you understand that this picture is a

mixture of all his backgrounds you know quite well the average ethnic background background has its own beauty cancer African Caucasians Chinese Korean have different to the cancer based on top cover of Vogue margins H

cultural background has its own built concept to Caucasians prefer high cheekbones Chinese are slim Saffy's and Koreans an egg-shaped face what is very interesting about cultural tradition and nose is that the left

Koreans prefer slightly up toward the nose and Chinese a straight nose and Talon slightly extend nose can you see the difference can you see okay how can tell No okay so just Chinese people didn't like up Todd knows there are many

people from China because they believe an upturned nose wheelie will lose the fortune isn't it funny but we should understand when we see patients from Tallinn from China which know their the cultural trend will have an influence on

Beauty concept as well when the booby or Buick becomes a big hit the stars will become a beauty icon so many people will bring in their pictures make me like this sci-fi movies and computer games have an influence same influence

as you all know as the economy grows Asians tend to spend more money on themselves this type of investment goes toward luxury luxury beauty and finally procedures but what is very interesting is according to Maslow's pyramid for

Westerners settle actualization is the highest however creations saucers status is the highest this is because of the influence of you know Confucianism it's not a religion but it has very big tradition in Asian countries so

Westerners wants to look younger relations wants to look more elevant and more like upper class that's what they are asking me to be so at all so what do you want what is depending on ethnic variations

cultural backgrounds cultural traditions and cultural trend all mixed up did things affect what they want so what about the future no one knows even I can say for sure this is the titanium plate that we use

to fixate upon in the left left side we made it with gold and put the lowest on the plate just like the brand logos on your watches and handbags will our this gold made has the load plate make logic surgeries probably not

one thing for sure with technical innovations future loss surgery will may offer a better result while being easier less painful comfortable just like taking off masks you made by your mask and you can choose

the mask instead of having a rhinoplasty a perhaps earlier twist the surgery will be possible with this ultrasound imaging on rhinoplasty may be performed in the mother soon Lola plus surgery is changing as a beauty consultant and

solution provider rocked generous good is spending from packs to shoes and accessories Ida spittle start from place jewelry but has expanded to a large dental center amatory Center has care centers providing all-in-one one-stop

lifetime solutions like beauty products Prestage it will be more globalized we are opening a new hospital in Shanghai this fall oh sorry oh nothing sorry Korean government just started the

plus surgery tax free system for foreigners is it amazing is there any country the plaster is tax-free okay can I see the video this is the video of Austrian the support from on the by changing alive as

more than just purchasing goods it is permanently remodeling your body and changing your face it is changing online it is the last type of luxury that you can challenge with the dustbunnies to challenge surgery and change a life now

looks much happier [Music] now she cut off newsa okay thank you last slide sometimes people want to take a picture with me I think because because of two reasons one

because it became such an enjoyable process two on the weight loss surgery is life-changing experience they want to keep me in their memory forever and I'm very happy to be a part of it