D.U Plastic Surgery Designs Your Own Beautiful Transformation

Hello, I’m Director O Se-won of D.U Plastic Surgery.

Plastic surgery is not simply about changing appearance.

It is a precious journey that affects a person’s life, self-esteem, and even the depths of the heart.

I have always reflected on how important this journey is, and I have listened closely to your stories.

At the end of that reflection, there has always been one concern.

That is, “What kind of plastic surgery is truly satisfying and suited to each and every person who comes to me?”

“How can I provide not just surgery, but a real change in life?”

To find the answer to this question, I have met various patients from all over the world, including the United States, China, Japan, and Southeast Asia, and have personally performed more than hundreds of surgeries at large hospitals.

I have also spent a long time handling difficult cases such as complex revision rhinoplasty, facial contouring, and facelift surgery.

I believe my clinical experience may amount to thousands of cases.

Although I do not have all the records, if you combine all cases, including complex revision rhinoplasty, facial contouring, facelifts, eye surgery, and more, I think the number of cases accumulated would be beyond count.

But through that process, I came to one realization: “Just because you perform many surgeries does not mean they are good surgeries.”

You may be wondering, “Then what exactly is a good surgery?”

If I were to speak honestly about this today, the article would become too long.

So today, I would like to explain the kind of good surgery D.U pursues through the treatment philosophy that shows how I approach each patient as the chief director.

Design U, designed only for you — D.U Plastic Surgery

In fact, satisfaction with plastic surgery belongs not only to the patient, but also to the medical team that created the result.

When I see people who are satisfied with their results, I feel happy as well.

And when people go beyond dramatic results and even feel healed in their hearts, and then express their gratitude through the changed lives they are living, I feel an indescribable sense of fulfillment.

Many people already know that I aim for perfection in plastic surgery with the motto, “As precious as my own face.”

However, such results and satisfaction are only possible within a system that focuses on each individual face and takes full responsibility for post-operative care and satisfaction until the very end.

These outcomes are created only when there is a space that allows attention to each patient’s face, beyond the full skill and craftsmanship of the attending medical team.

That is why I wanted to create a space where I could focus on each person’s face, a space designed only for you.

The place I started with this sincerity is D.U Plastic Surgery.

Here, I devote all my time to finding your unique beauty and taking responsibility for each patient’s face.

So, what makes D.U different?

Good surgery experienced only at D.U Plastic Surgery

Surgery that begins with structure analysis — that is D.U’s method.

The essence of plastic surgery lies not in “what to fix,” but in accurately diagnosing “why this area looks awkward.”

Especially in areas where anatomical knowledge and surgical skill are critical, such as rhinoplasty and facelift surgery, the ability to read structure is more important than external design.

More important than the surgery itself is the consultation. D.U Plastic Surgery operates as a one-doctor system, with one chief director taking full responsibility from start to finish.

In other words, I personally handle every step, from consultation to surgery to aftercare.

This is not simply for “responsible care.”

Before planning surgery, sufficient understanding and empathy about how the face is viewed and what changes are needed must come first in order to create satisfying results.

That is why D.U limits the number of consultations it handles in a day.

Rather than short, formulaic explanations, we need time to listen deeply to each patient’s concerns and to design everything together, including the anatomical structure, the extent of change, and the image after surgery.

Surgery may happen only once, but the face you see every day afterward is for a lifetime.

That is why I approach every consultation with sincerity, as if I am sharing responsibility for this face.

In fact, even for a single eye surgery, I spend 20 to 30 minutes on design and proceed with great caution, which helps maintain a high level of patient satisfaction with symmetry and shape after surgery.

Precise diagnosis based on 3D CT is necessary.

All surgeries I perform require a 3D CT scan of the patient in advance.

This is not simply to look at the bones or cartilage structure.

In rhinoplasty, it is used to structurally identify anatomical issues such as a bulbous nose, a hump nose, a long nose, or a short nose.

In contouring/lifting procedures, it is used to analyze the location and thickness of the subcutaneous fat layer and deep cheek fat, as well as the fat condition in the layers above and below the platysma muscle.

Because such precise analysis must come first, even surgeries that are technically difficult and not performed at many plastic surgery clinics become possible.

For example,

| 1. Rather than simple fat removal, deep cheek fat removal through an intraoral incision after identifying the structure 2. If the forehead is wide, forehead reduction; if the deep cheek fat is thick or the skin is sagging, facial contour improvement with a cat lift (mini lift) or thread lift 3. Depending on the CT findings, liposuction is performed in layers (subcutaneous + deep), and the removed fat is grafted into hollow areas to smoothly restore facial volume |

In other words, D.U achieves predictable results and satisfaction through contour planning that designs the structure of each individual face.

Performed based on know-how accumulated through experience. Rhinoplasty may look simple, but in reality it is one of the facial plastic surgeries that requires the highest level of anatomical precision and technical difficulty.

The reason is that many variables directly affect the result, including 1) the harvest site of the cartilage, 2) whether an implant is used, 3) skin thickness and flexibility, and 4) how the cartilage is processed and fixed.

In particular, in surgeries that raise the nose or lengthen it, the shape may look satisfactory immediately after surgery, but over time issues such as collapse, bending, or contracture can occur.

This is exactly why people who have experienced rhinoplasty once decide to undergo revision surgery a second or even third time.

These rhinoplasty complications are determined by how precisely the nasal tip support structure is designed.

At D.U Plastic Surgery, to prevent such structural instability in advance, we apply our proprietary DU SafeCore System™, developed based on years of clinical experience.

| DU SafeCore System™​D.U’s unique nasal tip support design method that maximizes stability and durability with a four-layer support structure​Dual pillars: Part of the septal cartilage or autologous rib cartilage is harvested to vertically establish a double pillarTriple fixation: The lateral cartilage and septal cartilage are cross-fixed from three directionsFour-way support: An auxiliary support structure that distributes load is added to support the nasal tip along a total of four axes—front, back, left, and right |

This structural design is not limited to simply raising the nose; it is a method designed to distribute load so that the nasal tip does not collapse and remains stable, while minimizing deformation from external impact, scar tissue, or cartilage adhesion.

In particular, when rib cartilage is used, we apply various precise techniques such as flat carving, directional separation, and heat treatment to prevent warping, where the cartilage bends, and to prevent nasal obstruction.

This nasal tip structural design has proven effective even in revision surgery and helps maintain support and shape stably over a long period with just one operation.

Ultimately, the completeness of rhinoplasty is determined not only by design, but also by an obsession with the invisible internal structure.

D.U creates a difference at exactly this point.

As plastic surgery professionals, after long years of meeting many different faces, I have become convinced of one truth.

“Successful surgery should not simply change the face; it should be surgery that changes a life.”

D.U Plastic Surgery has made numerous decisions to uphold that belief.

We spend more time in consultation to understand each person’s face,

fully introduce 3D CT for structural analysis,

and obsess over the invisible inner details to achieve a more complete surgical result.

So that one surgery can be enough, and so that patients can return for follow-up rather than revision,

D.U continues, even today, to provide care that designs not just the face, but the whole life.

I believe plastic surgery is a choice that asks, before “What kind of face do you want?”, “What kind of life do you want to live?”

If you want to begin that journey now, D.U will help you find the answer made just for you.

Thank you for reading this long post.