The Money to Open Two Dental Clinics, We Spent It on an ‘In-House Dental Laboratory’

The Secret to Natural-Looking Veneers Ultimately Lies in an ‘In-House Dental Laboratory’ (The Story of OVZERO Lab)

Hello. This is Seoul OV Dental Hospital.

“Veneers are all the same no matter where you get them done, aren’t they?”

“Whether the dental laboratory is inside or outside the clinic,

wouldn’t the results be similar?”

These are questions we often hear from people researching veneers.

Today, we would like to honestly share

our sincere answer to these questions.

Why is an ‘in-house dental laboratory’ important for natural-looking veneers?

The quality of veneers is not determined solely by the technique

of bonding thin porcelain to the teeth.

✅ Subtle color gradations

✅ Translucency as light passes through

✅ The grain and texture of the tooth surface

✅ A shape that blends with the adjacent teeth and gums

These small differences come together

to distinguish between

“veneers that look naturally unnoticeable” and

“veneers that are obviously visible at a glance.”

But these subtle differences can only be properly matched

when the dental professionals and dental technicians communicate

in real time in the same space.

<Before the OVZERO procedure>

<After the OVZERO procedure>

The patient’s skin tone, overall facial impression,

and even the line of the teeth as seen from the side.

There are limits to conveying details like these

through writing or by phone.

That is why, from the beginning,

we have operated our own in-house dental laboratory,

OVZERO Lab.

We have expanded OVZERO Lab even further this time

Reduce tooth reduction, embrace nature

OVZERO is our hospital’s own veneer line,

created around this philosophy.

And at its center has always been our own dental laboratory,

OVZERO Lab.

As we made more veneers with greater precision,

we came to appreciate the importance of the dental laboratory even more deeply.

So this time, we made a major decision.

✅ An additional investment of KRW 1 billion

✅ Additional setup of a 100-pyeong in-house dental laboratory on B1

In fact, this amount would be enough

to open about two more dental clinics.

However, instead of increasing the number of branch clinics,

we chose to improve the quality of care

provided to each and every patient.

“Rather than expanding broadly, let’s do deeper, better work.”

This was the answer we arrived at.

From veneers to implant restorations, we handle the ‘entire process’ ourselves

The statement “we have an in-house dental laboratory”

is actually more common than you might think.

But when you look more closely,

many clinics handle only some of the work in-house,

while sending the remaining processes back to an external dental laboratory.

Seoul OV Dental Hospital is different.

✅ Veneer design and fabrication

✅ Fabrication of implant restorations

✅ Patient-specific abutments (custom abutments)

From start to finish,

we complete every dental laboratory process

directly within our own OVZERO Lab.

There is no step that is ‘briefly sent out’ for outsourcing.

The real benefits of bringing the entire process in-house — reliable, top-quality materials

What is good about handling the entire process ourselves?

First, “we can trust the materials.”

When intermediate stages are sent externally,

it is actually difficult to know exactly

what materials were used during those steps.

When we do the work ourselves,

we can verify through to the end

which materials were used and how.

That is why we handle every process ourselves.

Because we need to be able to trust it.

Second, “we can use better materials.”

When outsourcing is eliminated,

distribution costs are reduced accordingly.

We reinvest the costs saved in this way

in using better materials.

That is why Seoul OV Dental Hospital

actually uses only the most expensive,

top-quality materials.

Even at the same price,

‘where the money is spent’ changes the result.

We spend money not on intermediary margins,

but on the materials that go into our patients’ mouths.

What changes when there is an in-house dental laboratory?

✅ Communication is faster

— Dental professionals and technicians can consult with each other right next door,

·allowing the shape to be adjusted immediately.

✅ Modifications are faster

— When subtle adjustments are needed,

time is saved because the work does not have to pass through an external dental laboratory.

✅ Greater consistency

— Products are made according to the same philosophy and standards,

reducing variations in the results.

✅ We can trust the materials —

Because we handle the entire process ourselves,

we can verify through to the end which materials were used.

✅ The materials are better

— We reduce distribution costs and invest in top-quality materials.

✅ Customization is possible

— Color, texture, and abutment adjustments

can be freely tailored to each individual patient.

Ultimately, all of this

is an investment

in more natural-looking

and longer-lasting results.

Good care comes from good people and a good environment

We did not expand only the dental laboratory.

🌿 So our staff can concentrate while working

and relax comfortably during breaks,

we prepared a staff-only lounge and a heated-floor room.

📚 We also prepared a seminar room

for the growth of our dental professionals and technicians,

along with a brand office

to further strengthen the brand.

We currently have about 35 members on our team,

and we prepared the space in advance

for the 60 people who will join us in the future.

We believe that good people working in a good environment

eventually return to our patients

in the form of better care.

Seoul OV Dental Hospital

will continue to invest in the essence of dental care

rather than in flashy appearances.

Natural-looking veneers and long-lasting restorations.

We will do our best every day

to keep that promise.

📍 Seoul OV Dental Hospital

196 Baekjegobun-ro, Songpa-gu, Seoul, Floors 4–5

🚇 3-minute walk from Exit 2 of Samjeon Station

📞 02-418-2275

💬 Kakao Channel