
Lee Jang-wook, Chief Director
Hello.
A place that does its best
for a healthy smile
Etual de Seoul Dental Clinic.
I still vividly remember a man in his mid-50s who came into the treatment room. His shoulders were slumped to one side, his steps were cautious, and above all, the way he kept covering his mouth when he spoke stayed on my mind. Even from the moment he checked in, he kept his head bowed and spoke in a small voice, and I could tell he had come with something heavy on his mind.
I guided him to the consultation room and told him to sit comfortably, but after hesitating for quite a while, he slowly began to speak.
"Doctor, I... I can’t smile in front of people."
When he said that, his eyes looked truly exhausted. I wondered how long he had carried this concern alone while looking into Apgujeong dental implants, and how much courage it must have taken for him to come here. Throughout the conversation, he kept his gaze lowered, and from that I could tell how difficult things had been for him.
We take responsibility for your dental health.
"A Father’s Earnest Wish"

That was the first thing he said as soon as he sat down. It turned out that a few years earlier, he had started losing teeth one by one, and he wore dentures, but they did not fit well and were always uncomfortable. He could not eat properly at company dinners, and he was always tense when speaking because he worried the dentures might move. His son was about to get married, and he desperately wanted to stand proudly as a father on his son’s wedding day.
"When I take photos at my son’s wedding, will I be able to smile? I want to smile confidently when I receive congratulations from my friends."
I saw tears well up slightly in his eyes. As the head of a family and as a father, how heavy must that feeling have been?

The Moment He Found New Hope
He said he had visited several places while looking for Apgujeong dental implants. But because his jawbone had weakened significantly, he was only told that standard implants would take too much time and cost too much. So I introduced him to the full-arch method. I explained that it is a way to restore the entire arch with 4 to 6 implants, which saves time and often makes it possible to place a temporary prosthesis on the same day.
"Really? Then if I get treated today, will I have teeth right away?"
I could see his face brighten. He must have felt so frustrated all this time.

Tears Shed in Front of the Mirror
On the day of treatment, we proceeded with precision using 3D navigation to determine the placement accurately. Because it was a flapless method, recovery was relatively quick and discomfort was minimal. After the treatment, we fitted the temporary prosthesis, and when he looked in the mirror, he covered his face with his hands and cried.
"Is... this really my face?"
He carefully opened his mouth, tried a small smile, looked in the mirror again... and then said "thank you" several times. I was deeply moved at that moment too.

Happiness Shared with Family
There was also another patient like this.
She was a woman in her late 60s, and her grandchildren would ask her, "Grandma, why are you always saying you’re in pain?" Because she could not eat properly due to her dentures, she always had stomach discomfort, and as a result, she also struggled when playing with her grandchildren. When she came in for Apgujeong dental implants, she worried, "Is it okay to get implants at my age?" But after proceeding with full-arch treatment, she now enjoys delicious food with her grandchildren and even goes on trips.
"Now my grandchildren say, ‘Grandma looks brighter.’ Every time I hear that, I feel so happy."
A Life Issue, Not Just a Dental Issue

The reason I’m telling you these stories at such length is that dental problems are not just about the mouth. Everyday happiness, time with family, confidence, quality of life... all of these are connected. That is why I believe I am not simply restoring teeth, but helping people regain their everyday lives and their smiles.
If you are currently uncomfortable with dentures or worried because you are missing several teeth, please do not worry too much. There is no need to give up just because you are older or because your bone is weak. Full-arch treatment can restore the entire arch with just 4 to 6 implants, and because it can restore chewing ability close to that of natural teeth, you can comfortably eat most foods.
As those who have looked into Apgujeong dental implants would naturally know, what matters most is maintenance. If you brush every day like you do with natural teeth and get a checkup once every six months, you can use them healthily for a long time.

A Message of Hope I Want to Share with You
My final message is this: do not give up on hope. Among the people I have met, many thought, "It’s too late now." But after they started, they said, "Why didn’t I do this sooner?" You can smile again 충분히. You can enjoy delicious food and feel happy. You can talk comfortably with your family.
To those who are somewhere out there worrying today, I want to say: try gathering a little courage. That courage will change your daily life. Just like the people who made a new start with Apgujeong dental implants, you too will soon be smiling brightly.
I will always be cheering for you here. I look forward to your bright smile, and I hope you stay strong today too!





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