Hello, I’m Director Park Jae-hyun of Re:본 Plastic Surgery, located at Exit 1 of Sinsa Station and meeting with you from the same location for over 20 years.

In 2002, we settled in Sinsa Station, and it has now been well over 20 years since we began operating a plastic surgery clinic under the name “Reborn Plastic Surgery.”
Over more than 20 years, during which the world has changed twice over, we have helped countless clients realize their dreams with a level of delicacy and thoroughness that stands apart.
In plastic surgery, a 1 mm difference in length or a 1-degree difference in angle can produce a completely different result, so the subtle sensitivity of the fingertips is truly important.
Over a long period of time, the standards of beauty have changed a lot.
Plastic surgery trends have changed a lot too.
In the past, the desired eye shape or nose shape was often similar, but now more and more people want surgery that brings out their own individuality.
Rather than trying to become someone else, many people mainly want to improve the complexes they feel about themselves.

Even as plastic surgery trends keep changing, it is truly something to be grateful for that Reborn Plastic Surgery has been able to stay in the same place for more than 20 years.
Today, I’d like to talk about the reason Reborn Plastic Surgery has helped so many clients realize their dreams.
Rather than calling it a secret, perhaps it is better to say it is the promise Reborn has kept until now and will continue to keep without change.
A plastic surgery clinic that brings out each person’s individuality
As I mentioned earlier, times have changed a lot.
People now prefer beauty full of individuality rather than mass-produced beauty.
(Of course, classic beauty is still very popular.)
Also, compared with the past, when people hid the fact that they had had plastic surgery, this is now an era in which they can speak about it openly.
But whether 20 years ago or today, there is one thing patients want.
That is “naturalness.”
I believe another way to say “plastic surgery that brings out individuality” is the natural look of seeming “like you were naturally pretty from the start.”

I think Reborn as it exists today was built by always bringing out each person’s individuality while matching the style the client wants.
If I say it like this, I imagine there may be people who quietly slip in a celebrity photo they had already prepared.
On the contrary, I tell people to bring a photo of someone they want to resemble.
Sometimes people say, “At other clinics, they don’t like it when you show photos.”
I’m actually fine with it, because it helps me understand the goal you may not be able to explain in words.
Of course, it is difficult to make it exactly the same, but we are doing our best to create the look you want as closely as possible.

Expertise and skill of a board-certified plastic surgeon
“Extensive surgical experience” and “know-how” in plastic surgery are important factors that everyone recognizes.
However, simply having a lot of surgical experience does not automatically mean know-how develops.
Because of the nature of plastic surgery, people of various ages often visit for different purposes.
Of course, each person’s face is different, but the face and skin characteristics of people in their 20s will differ from those of people in their 60s.
The reasons for visiting a plastic surgery clinic also differ.
Especially as people get older, issues involving function often appear alongside aesthetic concerns.
I think it is very important to properly understand these differences.
Only when you are well-versed not just in theory but also in hands-on experience can individualized treatment be possible.
Even when patients visit Reborn Plastic Surgery, we do not proceed with surgery right away. Instead, we carefully assess in advance through thorough consultation what kind of surgery is needed and in which direction the surgical plan should be set.
Our principle is thorough personalized plastic surgery.
Thanks to that, we have been able to bring beauty to so many clients.

Thorough safety system
Safety is more important than beauty.
There is a reason why plastic surgery, lifting, and so-called cosmetic devices and cosmetic procedures for creating a “beautiful face” must be performed by a doctor.
That is because safety must come first.
In plastic surgery, a 1 mm difference or a 1-degree angle can show a very different result.
This is not only true in the aesthetic area.
A 1 mm difference in the incision line can change the patient’s level of safety.
That is why a plastic surgeon must have not only delicacy but also thoroughness.
Reborn does not engage in “overtreatment.”
This is also directly connected to patient safety.
Rather than following the surgeon’s own desires, our goal has always been to help you achieve what you want safely.
Of course, if a patient wants surgery that is too excessive, I believe it is also my role to discourage that and help set realistic goals.
A medical team made up only of board-certified plastic surgeons, preoperative suitability testing, and meticulous hygiene and sterilization management—because you trust us and entrust us with your care, we make no compromise when it comes to safety.
This is the promise, principle, and pride that my team and Reborn have strictly upheld with you until now.

There is a term called “primary physician.”
As people get older, they naturally have a hospital they visit often and a doctor they see often.
There are even hospitals that multiple generations of a family continue to visit, saying they only go to that hospital.
But why is there no primary physician for beauty?
To everyone who visits Reborn Plastic Surgery, I will continue striving to be not just a doctor who performs a one-time surgery and that is the end, but a doctor you can always trust and return to.
Thank you for reading this long post.

