Hongdae Skin Care, Seongsu-dong

"There are so many skincare products these days that I don't know what to use."

"I'm curious about the latest skincare and beauty trends. Where can I find information?"

If you have searched for Hongdae skin care, or if you are interested in skincare, you have probably had these concerns at least once. Especially these days, when new products and treatments are constantly being introduced, you may want to check directly which products are suitable for your skin and hear advice from a professional.

For those of you with these concerns, today I would like to introduce the recently held Galderma Beauty Days pop-up store in Seongsu-dong.

I will share the latest skincare and beauty trends and products I experienced in this special space, which ran for three days from April 25 to April 27, 2025.

Skincare is an important part of life that goes beyond a simple beauty concern and affects confidence and quality of life. For this reason, I always strive to keep up with the latest trends and technologies so that I can provide you with the best solutions.

In that respect, my visit to the Galderma pop-up store was a very valuable experience. Galderma is a global pharmaceutical company specializing in dermatology, headquartered in Switzerland, with a range of innovative products for treating skin conditions and in the beauty and aesthetics fields.

In particular, it has leading brands related to skin health and beauty, including Restylane, Cetaphil, and Sculptra, making it a company trusted by many doctors.

Hongdae Skin Care, the Galderma Beauty Days Pop-Up Store

Galderma's pop-up store attracted attention with its clean white exterior and interior design that effectively reflected the brand identity.

Hongdae Skin Care, Pop-Up Store Layout

The pop-up store was broadly divided into four spaces.

First, in the Skin Gallery Zone, visitors could identify the beauty type suited to each individual and professionally test their skin health status.

The space displayed Galderma's dermatology story and aesthetics portfolio, offering a glimpse into the company's history and philosophy as a skincare brand recommended by doctors for more than 70 years.

Second, in the Restylane Zone, visitors could experience the key features of Restylane, one of Galderma's leading products. They could learn more about the characteristics of hyaluronic acid filler products.

Third, in the Skin Booster Zone, visitors were introduced to solutions for improving skin quality using the skin booster VitalLight and Sculptra, a biostimulator containing PLLA.

Fourth, in the Cetaphil Zone, visitors could try products from Cetaphil, a derma brand for sensitive skin. In particular, Cetaphil's cleansers and moisturizers attracted considerable interest because they are designed to be used with confidence by people with sensitive skin.

In addition, a medical specialist and beauty consultant were stationed inside the pop-up store to provide visitors with one-on-one skin consultations. Various interactive programs were also available, including a social media photo event and special benefits when purchasing products. Visitors also received Galderma product sample kits.

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One of the latest skincare and beauty trends I noticed through my visit to the pop-up store was the pursuit of natural beauty. This is also consistent with the values of Chai Clinic.

As I always say, Chai Clinic does not recommend treatment approaches aimed at dramatic changes.

We analyze skin condition using Mark-Vu and strive to highlight each person's natural beauty through a detailed consultation process. Since I personally oversee the entire process under a single-director operating system, you do not need to be overly concerned about treatment design, do you?

Mark-Vu

Today, I introduced my visit to the Galderma Beauty Days pop-up store held in Seongsu-dong.

Visiting a pop-up store like this was a great opportunity to experience the latest products and trends firsthand.

As I always say, for ongoing skincare, it is important to choose products and treatments that suit you based on professional advice.

Chai Clinic will always listen closely to trends in skincare and beauty and continue further developing its expertise.

This was Chai Clinic, customizing your beauty. Thank you.

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