Minish Draws Attention in the U.S., Proving Its Technology and Brand Standing

Minish has taken a meaningful first step in the United States.

Through meetings with major North American dental institutions and experts, collaborative treatment, seminars, and participation in exhibitions, this business trip created an opportunity for Minish to directly confirm its potential and presence in the global market.

Exploring North American distribution potential: Meeting with VITA’s North American subsidiary

During this North American trip, a meaningful meeting was held with the head of VITA’s North American subsidiary, a global ceramics materials company.

VITA is a partner that has worked with Minish on the development of the ‘Minish Block’ and global certification, and is a technical partner that has helped advance precise dental restoration fabrication technology.

In this meeting, the discussion focused on Minish’s growth potential in the U.S. and on possible collaboration measures related to future expansion of laboratory and provider networks. In particular, it was confirmed that if Minish’s technology expands in earnest in the North American market, collaboration with VITA could create even stronger synergy.

This meeting was significant not only as a partnership discussion, but also because it laid a strategic foundation for expanding precise dental solutions in the United States.

The first Minish collaborative case in the U.S.: Andrew Dental

The next schedule was the first Minish case in the United States. The location was Andrew Dental in LA. Participating in the collaborative treatment were Minish Dental Hospital CEO Dr. Haeseong Kwak and Dr. Junki Hong of The Square Dental.

The patient was Dr. Andrew’s wife, who received collaborative treatment on the maxillary anterior teeth. After the prep, the patient was able to attend the Beverly Hills seminar the next day without discomfort, and that appearance helped convey trust in Minish to local participants.

This collaborative case was even more meaningful as it followed Dr. Andrew’s completion of the Minish course in Seoul last November, making it the first case in which Minish was actually applied in the U.S.

Afterward, an initial briefing was also provided on integrating the communication system and laboratory workflow so that Minish could be operated stably locally.

The potential of Minish proven by local response: Solo seminar in Beverly Hills

On May 10, a standalone Minish seminar was held at The Edition Hotel in West Hollywood near Beverly Hills, LA, USA.

Beverly Hills is a premium area where luxury homes, famous brands, and private culture are concentrated, much like Cheongdam-dong in Korea, and a special one-day seminar was held at The Edition Hotel in West Hollywood, which is regarded as having the most refined atmosphere within the area.

The significance of the venue itself became an opportunity for this seminar to emphasize Minish’s global identity and brand value beyond simply delivering information.

A total of more than 80 people attended the event, including around 60 dentists and about 20 related professionals, with roughly one-third of them being local Americans and the rest Korean Americans.  

This seminar was held after the Minish sales team directly contacted local dental clinics, taking into account the time difference, and attendance exceeded expectations. The lectures were delivered by Dr. Jeongho Kang, CEO of Minish Technology and director of Minish Dental Hospital; Dr. Haeseong Kwak, CEO of Minish Dental Hospital; and Dr. Junki Hong of The Square Dental.

Requests for more information about Minish continued on site, and more than 70% said they would like to participate if a Minish course were opened in the U.S. In particular, one doctor who came from Houston also suggested opening a Minish course directly at his clinic.

Local atmosphere and participant reactions

The seminar focused on preserving enamel as much as possible while restoring damaged function and esthetics, as well as the one-day system that improves the ratio, color, and shape of the teeth in a single day, and on real cases involving dozens of full-mouth restorations.

The response from attendees was very positive.

💬 Dr. Philip Tagachak (San Bernardino)

“I attended the seminar because I wanted to see for myself how Minish’s minimally invasive prep is possible. I would like to take the training course in Korea and become a Minish provider.”

“It presented me with a new opportunity.”

💬 Dr. Gina Morad (San Francisco)

“I had never heard of Minish before, so I became curious, and I felt that it is definitely a technology needed in the dental market.”

“I think it fits well with San Francisco, where there is a lot of interest in new technologies.”

💬 Dr. Kandaji Mohammed (Walnut Creek)

“It was similar to no-prep veneers, but much more precise and exactly aligned with what a dentist would want. I thought it was a system beneficial to both patients and clinicians because it does not require anesthesia.”

During every break in the seminar, the speakers and the sales team were so busy responding to questions about provider registration procedures and the Korean training course that they barely had time to rest.

Kim Myeongjin, Deputy Head of the Minish Sales Team, said, “The response from local medical professionals was stronger than expected. This seminar was highly meaningful because it marked the start of full-scale expansion into the North American market.”

The largest dental event on the U.S. West Coast: CDA exhibition participation

The next schedule was participation in CDA, the largest dental exhibition in the western United States. Held over three days from Thursday to Saturday, this event drew more than 15,000 attendees and featured more than 100 lectures running simultaneously.

Minish participated for the first time, operated a solo booth, and secured 645 badges during the event.

※ A badge is an exhibition business-card concept with basic personal information such as name, contact details, and dental clinic information registered.

U.S. participants reacted that the idea of applying veneers to posterior teeth itself was unfamiliar, and they showed strong interest in a method like Minish that can be applied to the full mouth. There were many practical questions about the differences from Lumineers, the price, and the treatment period, and there were also reactions that completing it in 5 to 7 days was fast.

At the U.S. site, the atmosphere strongly reflected the perception of Minish not as a simple alignment correction, but as a cosmetic solution that improves overall esthetics and function. Through these responses, it was confirmed that Minish’s direction is gaining sufficient resonance in the local market as well.

※ U.S. Lumineers is a product known among dental laminate brands for its esthetic treatment method.

Global Minish, taking steps toward the world

This North American trip was a step for Minish to leap forward as a global brand. Through the schedule of local collaborative treatment, a standalone seminar, and participation in an international exhibition, Minish was able to directly confirm the interest and response of local medical professionals to its technology and brand philosophy.

Inquiries about training courses and proposals for cooperation continued, and from actual clinical application to the establishment of a communication system, the schedule concretely verified Minish’s feasibility and potential in the U.S. market.

Going forward, Minish will create a new standard in the global dental market beyond Korea.

Please look forward to the next move of global Minish!