[Interview] Weekly People, Interview with CEO Chief Physician Joonho Choi and Chief Physician Hyeonji Lee, a Married Couple

[Interview] Weekly People,

Interview with CEO Chief Physician Joonho Choi and Chief Physician Hyeonji Lee, a Married Couple

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Hello.

This is Mutoel Plastic Surgery Clinic.

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In the rapidly changing aesthetic and plastic surgery market,

there are not many clinics that focus not on

‘how fast, how much,’ but on

‘how properly.’

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Although options are abundant,

there are few places that calmly examine

the condition of your skin and truly consider

whether this change is really necessary for you.

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Mutoel Plastic Surgery Clinic chose a solution

in this reality: a collaborative system led by

three specialists in plastic surgery, dermatology,

and pathology.

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Through the condition of each person’s facial skin and tissue,

the possibility of disease, and the aftercare process,

we aim to provide medical care that takes

responsibility for my one and only face from start to finish.

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CEO Chief Physician Joonho Choi and Chief Physician Hyeonji Lee of Mutoel Plastic Surgery Clinic / Photo= Mutoel Plastic Surgery Clinic

Through a recent interview with <Weekly People>,

the treatment philosophy of CEO Chief Physician

Joonho Choi and Chief Physician Hyeonji Lee

came to light, drawing renewed attention to why

Mutoel emphasizes the ‘essence of medicine.’

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Plastic surgery specialist Joonho Choi, who

graduated from Seoul National University College

of Medicine; pathology specialist Hyeonji Lee,

who trained at KAIST and Korea University

Graduate School of Medicine; and veteran

dermatology specialist Yu-Seop Choi with

40 years of experience.

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The three medical professionals help one another

within their respective specialties, completing a

care system that connects diagnosis, reading,

procedures, surgery, and aftercare into one flow.

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Chief Physician Hyeonji Lee of Mutoel Plastic Surgery Clinic / Photo= Mutoel Plastic Surgery Clinic

The treatment direction shaped by experience

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In the days when CEO Chief Physician Joonho Choi

served as a military doctor at the Armed Forces

Capital Hospital, he treated both trauma patients

and aesthetic patients, and firsthand experienced

that function and appearance could not be

completely separated.

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Later, while working for several years as a staff

doctor at a plastic surgery clinic in Gangnam,

he felt the limitations of an overly competitive,

marketing-driven market structure.

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These experiences became the foundation for

Mutoel’s direction as a primary care clinic that

consistently sees patients in the local community.

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A structure that performs surgery when needed

and fills the in-between with consultations and

procedures to maintain a healthy flow.

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It was the choice of a medical professional who

thought ahead to the future, looking toward

slow aging and the hundred-year life era.

Chief Physician Hyeonji Lee, a pathology specialist,

observed the long periods of anxiety patients

endure while interpreting benign skin tumors.

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Patients waiting anxiously for long-scheduled

appointments at university hospitals,

the reality that even benign rather than malignant

tumors are not confirmed in time—within this

reality, the question of “How great would it be if

disease could be diagnosed right away near home?”

naturally led to the current collaborative system

at Mutoel Clinic.

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When a skin tumor is found, Mutoel provides the

entire process in one step: ultrasound examination,

surgical removal, tissue testing, pathology reading,

treatment, and aftercare—quickly and accurately.

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Medical care that does not separate aesthetics

from disease, but asks whether the current

condition is safe.

This is what many clients trust Mutoel for.

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Sleep anesthesia monitoring, CCTV installed in the procedure/surgery rooms, air purification/smoke removal system, emergency equipment, backup power system (UPS), and midazolam antagonist kept on hand at all times

We provide care responsibly,

based on people, not trends.

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Mutoel does not blindly follow fixed standards

of beauty or trends.

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The name “Mutoel” itself combines “MUTO,”

the Latin word meaning “to change,” and “EL,”

from “Elegance,” meaning to elegantly transform

each person’s unique face, which exists only once

in the world.

CEO Chief Physician Joonho Choi has performed

a wide range of surgeries and procedures covering

the overall face, including anti-aging facial surgery,

double-eyelid surgery, rhinoplasty, brow lift,

under-eye fat repositioning, lifting, and fat grafting.

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There is one common standard.

Rather than excessive change, it is a “natural

improvement” that does not undermine a balanced

appearance.

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Considering both facial structure and the causes

of aging, we focus on creating a result that feels

“subtly different, yet clearly changed.”

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Chief Physician Hyeonji Lee, in addition to her

diagnostic expertise as a pathology specialist,

handles laser lifting, diet prescriptions and

management, injection treatments, and semi-

permanent procedures.

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Guided by the belief that semi-permanent makeup

is clearly an area that must be directly overseen by

a medical professional, she approaches eyebrow,

lip, hairline, and scalp tattooing medically,

taking into account each person’s skin condition

and scar and pigment response.

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Chief Physician Joonho Choi considers procedures and surgery that harmonize with the patient’s natural impression to be important. / Photo= Mutoel Plastic Surgery Clinic

The way Mutoel builds trust continues

outside the consultation room as well.

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Without a separate marketer, the married medical

team personally promotes the clinic and creates

content, prioritizing accurate information over

exaggerated language.

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Consultations for procedures are also handled

directly by Chief Physician Hyeonji Lee, who

considers together with the client whether the

procedure is truly necessary and then sets up a

plan through aftercare.

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The use of genuine products in the proper amount,

responsible explanations, and care that continues

through aftercare.

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This is Mutoel’s approach to “sustainable trust.”

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These principles naturally lead to repeat visits,

and it is no longer unusual to see couples visiting

the clinic together or mothers and daughters

coming in together.

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After the day’s consultations are over, the three

medical professionals discuss the day’s care and

confirm each other’s direction.

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Also, whenever a new procedure is introduced,

each of them experiences it directly, putting

themselves in the patient’s position.

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This collaborative structure, made possible because

they are family medical professionals, is a major

strength that raises the depth of actual care.

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Changes in our appearance can become an important

turning point that goes beyond simple cosmetic

improvement and helps restore everyday self-esteem

and vitality.

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At Mutoel Plastic Surgery Clinic in Yongsan, we will

continue working by your side so that those changes

can be safe and long remembered.

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Thank you.

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