Hello, this is Dr. Jo Hyun-woo of Iptae Plastic Surgery.
Today, I will explain how the preferred face shape differs by country, using celebrities from each country as examples.
I hope this information helps you achieve the results you want.
Korea: V-line face and rounded forehead

(Left) Karina, (Right) Go Youn-jung
In Korea, a small face and a slender jawline have become the standard of beauty.
Representative celebrities include Karina and Go Youn-jung.
Their faces are classic V-lines, giving off a soft and refined image that is loved by many people.
A rounded forehead is also preferred, as it gives a youthful and gentle impression.
A rounded forehead makes the whole face look more dimensional, and adding volume to the forehead to balance the face is a common aesthetic standard in Korea.
Japan: Oval face and small, short chin

(Left) Satomi Ishihara, (Right) Nozomi Sasaki
In Japan, oval faces that emphasize natural and soft contours are popular.
A small, short chin gives a cute, youthful impression, which many people prefer.
Satomi Ishihara and Nozomi Sasaki can be seen as celebrities who well represent these Japanese beauty standards.
Japan values natural beauty that does not look artificial, and places importance on soft facial lines and a small chin.
This gives a friendly and cute image, which is why people tend to pursue these aesthetic standards.
China: Slim face and cat eyes

(Left) Fan Bingbing, (Right) Yang Mi
In China, slim faces and cat eyes are popular.
Fan Bingbing and Yang Mi are celebrities who reflect these standards well.
With their slender jawlines and defined eyes, they represent China’s beauty standards.
Cat eyes, with the outer corners of the eyes slightly lifted, create a sharp and attractive impression.
This makes the face look distinct and striking, and when combined with a small face and a slender jawline, it creates a more refined image.
Thailand: Smooth jawline and elegant facial proportions

(Left) Yaya Urassaya, (Right) Davika Hoorne
In Thailand, a smooth jawline and elegant facial proportions are emphasized.
A clear, clean jawline gives a refined and beautiful impression.
Yaya Urassaya and Davika Hoorne are representative celebrities who reflect these standards well.
Thai beauty standards place importance on the harmony of the entire face and balanced proportions.
This makes the face look slimmer, and in Thailand, the more balanced the parts of the face are and the more defined the jawline is, the closer it is considered to be to the beauty standard.
Vietnam: Soft jawline and harmonious facial features

(Left) Chi Pu, (Right) Jun Phạm
In Vietnam, soft jawlines and harmonious facial features are popular.
Chi Pu and Jun Phạm are celebrities who well represent these standards, and they are loved by many for their soft jawlines and balanced faces.
Vietnamese beauty standards value a soft and natural jawline because it gives a warm and friendly impression, and they place importance on the overall balance of the face.
Therefore, in Vietnam, it is important for each part of the face to harmonize naturally.
United States: Angular jaw and high cheekbones

(Left) Angelina Jolie, (Right) Charlize Theron
In the United States, angular jaws and high cheekbones are popular.
An angular jaw is preferred to create a strong and mature image, and high cheekbones add dimension to the face, making it look more attractive.
Angelina Jolie and Charlize Theron are celebrities who well represent these beauty standards.
Brazil: Defined cheekbones and balanced facial proportions

(Left) Gisele Bündchen, (Right) Adriana Lima
In Brazil, defined cheekbones and balanced facial proportions are preferred.
Well-defined cheekbones make the face stand out more, and overall facial balance is considered important.
Gisele Bündchen and Adriana Lima are celebrities who well represent these standards.
In Brazil, the more harmoniously the parts of the face come together and the more defined the cheekbones are, the closer it is considered to be to the beauty standard.
France: Natural facial contours and harmonious proportions

(Left) Marion Cotillard, (Right) Léa Seydoux
In France, natural facial contours and harmonious proportions are emphasized.
People pursue a natural look that does not appear artificial, and Marion Cotillard and Léa Seydoux are celebrities who well represent these beauty standards.
Marion Cotillard and Léa Seydoux are loved by many for their natural contours and harmonious proportions.
French beauty standards follow traditional beauty and classical aesthetic standards.
Facial contours emphasize beauty that does not look artificial, and it is important that each part of the face harmonizes with the others.
This makes the face look softer and more natural.
United Kingdom: Elegant jawline and classic beauty

(Left) Kate Middleton, (Right) Emilia Clarke
In the United Kingdom, traditional beauty standards are important, and naturally harmonious faces are preferred.
A soft and elegant jawline gives a refined and luxurious impression, emphasizing classic beauty.
Kate Middleton and Emilia Clarke can be seen as celebrities who well represent these beauty standards,
and it is important that each part of the face harmonizes naturally.
Russia: Strong jawline and high cheekbones

(Left) Irina Shayk, (Right) Natalia Vodianova
In Russia, strong jawlines and high cheekbones are popular.
A strong, defined jawline makes the face stand out more, and high cheekbones add dimension to the face.
Irina Shayk and Natalia Vodianova are celebrities who well represent these beauty standards.
Therefore, Russian beauty standards emphasize strength and definition in the face, and the more distinct and dimensional each part of the face is, the more attractive it is considered.
Among Korea, Japan, and China, which prefer similar face types, we can see that all three countries favor small faces and slender jawlines.
Korea’s V-line face, Japan’s oval face, and China’s slim face are all small and refined face shapes.
They also share similar beauty standards in the forehead and eye shape, so aesthetic standards in East Asia do not differ greatly.
A rounded forehead and defined eyes meet the beauty standard.
In Thailand and Vietnam, soft and smooth jawlines are valued for their natural beauty.
Each part of the face harmonizes naturally, and there is a tendency to emphasize softness.
Western countries such as the United States, France, the United Kingdom, and Russia all prefer strong and distinct facial contours.
Angular jawlines and high cheekbones create a strong impression, and they share beauty standards that emphasize facial dimension.
The more distinct and dimensional each part of the face is, the more attractive it is considered.
Today, we looked at the face types preferred by different countries.
The preferred facial contour type differs from country to country, and this is greatly influenced by each country’s cultural background and beauty standards.
If you are considering facial contouring surgery, it is important to clearly understand the face shape you want and plan the surgery accordingly.
If you set up a customized surgical plan through 충분한 consultation with a specialist, you may be able to achieve more satisfying results.
Thank you.