A Gathering of Doctors Who Truly Care About Patients, Patient Funnel

Marketing lecture.

Most directors seem to think of Patient Funnel as a "marketing lecture."

Of course, the lectures do include marketing content, and the depth is truly, truly, truly outstanding.

But this lecture..? Well, it is not really a lecture. The real purpose of this "community" is not just marketing.

What I related to most while listening to the lectures included in the community was this:

“Once you set revenue as the goal, the patient experience falls apart.”

When you think about it, it is obvious.

The moment an entire clinic makes "revenue" its top priority

• explanations become sales pitches

• consultations become coercion

• treatment starts to feel like a "sale"

Patients notice this very quickly.

So even if revenue may rise in the short term, trust eventually collapses.

They say hospitals are a typical trust-based business.

The most important idea shared in this Pe.PP community is this:

"The growth of a dental clinic comes not from marketing, but from good experiences."

And those experiences are not created by chance; they must be designed intentionally.

I had deeply resonated with Director Moon Seok-jun’s philosophy on running a dental clinic for a long time, and because it matched the direction of my own clinic’s operation,

honestly, I did not feel a real need to take this lecture.

After passing through the first and second cohorts... many directors joined this community, but the reason I did not join was

because I thought, 'I can do well enough on my own.'

But after reading the book published last year, my thoughts changed.

Questions That Built 5 Years of Opening and 10 Billion Won in Annual Revenue

Moon Seok-jun 2025 radio book

I felt like I hit a wall...

I recommended to everyone around me, until I was blue in the face, that they absolutely had to buy and read this book.

I even told people I had just met who came to visit the clinic for observation to buy this book.

And to mark the 2nd anniversary of opening my clinic, I decided to join the Pe.PP All-in-One Class, Cohort 7, in order to sharpen my clinic’s day even further.

Homepage

Honestly, I had been worrying a lot about how to find a breakthrough for clinic operations.

I also thought that in the future, the homepage would become more important than the blog.

On that point, Director Moon had even greater conviction than I did.

To be honest, just taking this Pe.PP lecture, the homepage lecture alone, is worth more than the cost.

A lecture fee of more than ten million won? Not expensive at all.

Is something expensive or cheap? It comes down to a competition between the cost I paid and the value I gained, right?

If the value I gained is greater, then the lecture fee is cheap.

I think I gained at least 50 million won worth of value from this lecture, no matter how conservatively I estimate it.

The homepage is the deepest channel for gaining a patient’s "trust."

When I was struggling to build my homepage well,

whenever posts about homepages came up in the dental community, most directors would say,

"No one looks at homepages, so they are unnecessary."

But to be completely honest,

the homepages of the directors who said they were "unnecessary" are mostly really unnecessary.

A homepage written with that kind of content is indeed something no one will look at.

A homepage is a book.

In other words, the core of a homepage is "writing."

Visuals are only about how to "convey" that content effectively.

But many directors either put effort into making the homepage look "nice,"

or, if not that, think it is unnecessary since no one will look at it anyway.

And I think both views are wrong.

A homepage does not need to be as stylish as Apple’s, and the videos do not need to be flashy at all.

What matters is that it contains "my real thoughts" written "in my own language" about my treatment philosophy and the characteristics of our clinic.

And for patients, it should not be a homepage that leaves questions behind, but one that resolves as many questions as possible.

A "community" that the director must carry out directly

The reason I call this Pe.PP All-in-One Class a community is because

it is not simply a lecture, nor is it consulting;

I thought the main content was interaction, where people share and improve each other’s thoughts and experiences.

This was closer to a community than a simple lecture.

It is not about learning what to do,

but about sharing the 기준 for why it should be done that way,

and bringing together people who want to maintain that 기준 in the same direction.

The lecture ends, but this experience does not.

If you expected consulting that identifies points for each clinic and tells you how to improve, this is not that kind of class.

However, it does help you set a "clear" direction.

Mission / vision / core values in hospital management. These days, everyone says this is important. But no matter what I heard, there was nowhere that gave hints on how to "properly" set a mission and vision for a dental clinic.

But Director Moon clearly provides standards for mission and vision. He also explains exactly why they are necessary.

I really liked this part

For a long time, I had not really felt like I was "managing" a dental clinic

It was enjoyable to discover the tools of proper management one by one.

For high-priced lecture products like this,

I think a community is more important than knowledge.

"The more expensive the lecture, the more essential the community is."

Why?

• Information can also be obtained for free. But,

• I think connection with people who share the same standards has infinite value.

Tens of millions of won in cost

So, was it worth tens of millions of won?

The answer to that question may differ from person to person.

If it were simply about learning a few marketing techniques,

it would definitely be an expensive lecture.

But for me, it was an experience that organized all at once:

• the standards for how I view the clinic

• my attitude toward patients

• the direction for running the organization

• how to respond to future crises

And above all

👉 meeting people who share the same standards

That was the greatest value.