What Effects Does Seocho-dong Lifting Have?

Hello, this is the Gangnam branch of Lee Jiham Dermatology.

Do you ever look in the mirror these days and think, “It’s not like before…”? Especially when looking at your side profile, many people worry that their jawline seems less defined and their cheeks look saggy. In fact, these concerns often appear regardless of age.

A gradual decline in skin elasticity begins in the late 20s and becomes more noticeable throughout the 30s and 40s. Today, I’d like to talk about something that may help those with these concerns. It’s about Shurink, which many people are currently interested in.

Doctor, I look so much older these days

Recently, I met a patient in the exam room. She was a office worker in her mid-30s, and the first thing she said was, “Doctor, I don’t like looking in the mirror these days.” After talking with her, I learned that she had been under a lot of stress at work lately and hadn’t been sleeping properly because she was balancing childcare and work.

As a result, at some point her face started to look droopy, and she was especially concerned that her jawline seemed to have lost its shape. Watching her say, “My friends around my age still look firm, but I feel like I’m the only one who looks tired and old,” I realized that many people must be carrying similar concerns.

After examining her skin closely, I found that her skin elasticity had indeed decreased a lot. The collagen and elastin had diminished, weakening the structure of the dermal layer. In cases like this, it is difficult to improve things with cosmetics alone. It was time for a fundamental change from deep within the skin.

What is Shurink?

Shurink is an ultrasound-based lifting procedure. Simply put, it delivers ultrasound energy deep into the skin to regenerate collagen and restore elasticity. You can think of it as a method that helps loosened skin tissue become firm again.

Our skin is broadly made up of the epidermis, dermis, and the fascia layer beneath it. The reason skin sags with age is that the elasticity of the dermis and fascia layer decreases. Shurink can deliver energy not just to the skin’s surface but to deeper layers, especially the SMAS layer, which is a fascia layer. This layer is like the “framework” of our face. Just as a house needs strong pillars to stay solid, the skin also needs a firm SMAS layer to maintain elasticity.

The reason Shurink, along with other ultrasound lifting devices, has attracted attention is precisely because of this depth. Since it improves not just the surface but the very foundation of the skin’s structure, you can experience a more natural lifting effect over time. This is also why the results become more noticeable between 4 and 12 weeks after the procedure. As collagen gradually regenerates, the skin feels as though it is filling back up from within.

Seocho-dong lifting: how is it performed?

For the patient I mentioned earlier, I recommended Shurink among the Seocho-dong lifting options. Her sagging had only just begun, and considering her skin thickness and condition, Shurink seemed the most appropriate choice. Before the procedure, the patient’s biggest concern was, as expected, pain. She worriedly asked, “Will it hurt a lot?”

To be honest, there is a slight tingling sensation during a Shurink procedure. You may feel this especially around bony areas. However, it is not so painful that it cannot be tolerated. Many people describe it as the sensation of a rubber band snapping against the skin. For those who are sensitive to pain, we can also apply anesthetic cream.

The procedure takes about 30 minutes to 1 hour for the full face. That’s shorter than you might expect, right? After the procedure, most people can return to daily life right away. Of course, there may be slight swelling or redness immediately afterward, but it usually subsides within 1 to 3 days. You can wash your face and apply makeup on the same day.

Among those who come in for Seocho-dong lifting, many ask, “When will I see results?” Shurink does show some effect right after the procedure, but the main changes appear over time. Usually, the biggest changes are experienced between 4 and 12 weeks. That’s because the skin that received the ultrasound energy begins producing collagen on its own, restoring elasticity. Many people feel the maximum effect after 2 to 3 months.

Who is Shurink suitable for?

Shurink can be performed on a surprisingly wide range of age groups. Some people in their late 20s start gentle lifting for prevention, and it can still be effective in the 50s. However, for people in their 20s whose sagging is not severe, a moisturizing procedure such as a skin booster may be more suitable. If sagging has progressed significantly, multiple sessions or combination treatment with other lifting methods may be more effective.

Among those who come to receive Shurink as Seocho-dong lifting, there are quite a few men as well. Interest in skincare among men has recently increased, and the number of people receiving lifting procedures is growing. Male skin tends to be thicker and more elastic than female skin, so the effects may last longer.

However, there are a few things to check before the procedure. If you are pregnant, have a heart condition, or have metal foreign material in the treatment area, the procedure may be limited. Also, if there are skin troubles or inflammation, it is better to treat those first before undergoing the procedure. These points are carefully checked through consultation.

We believe dermatology care is not simply treatment, but a process of completing your beauty. Above all, what matters is naturalness without overdoing it and trust over time. Because every skin is different, it is important to provide not just a simple procedure but a diagnosis and solution tailored to each person’s skin.

Seocho-dong lifting procedures, including Shurink, are a way to awaken the skin’s own regenerative ability. Rather than pulling from the outside, they help the skin regain its elasticity on its own. That is why the results are natural and the side effects are minimal. Of course, temporary swelling, redness, or bruising may occur, but most disappear within a few days, and even the very rare side effects can be sufficiently prevented when the procedure is performed by experienced medical staff.

To become the place that first comes to mind when skin concerns arise, we will continue to provide honest and safe care without change. If you have felt disappointed every time you looked in the mirror, or have heard that your sagging face makes you look older than your actual age, maybe it is time to invest in your skin as well. We hope Shurink can be one way to help solve your concerns.

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